Maybe you want to attribute website traffic to a social network, a type of content, or even the exact name of an advertisement on the web.
![utm code builder utm code builder](https://blog.hubspot.com/hs-fs/hubfs/google-analytics-utm-builder.jpg)
Where it gets more flexible is in the language you use to describe that source. UTM codes can track a medium and a source within that medium.
![utm code builder utm code builder](https://utm.codes/wp-content/uploads/2018/04/utm-dot-codes.png)
In the example above, you're saying that once traffic comes in from people who click this link, the traffic should be attributed to Facebook. ?utm_campaign=blogpost &utm_medium=social&utm_source=facebook Here's an example of a URL with its own UTM code highlighted in orange at the end of the URL below: If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.īuilding a UTM code, however, can tell you how much of that traffic came from Facebook or even a particular post on Facebook. HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps you drill down into specific pages and posts within these traffic sources.
![utm code builder utm code builder](https://htmlemail.io/img/post-ga/builder.jpg)
What does a UTM code tell me that I don't already know?" Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. UTM codes are also known as UTM parameters - or tracking tags - because they help you "track" website traffic from its origin. Marketers customize this text to match the webpage this URL is linked on in order to attribute the success of that campaign to specific pieces of content. UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.